Since we are ultimately talking about your "online business image", unless you yourself have web design experience, finding that perfect web designer to create your company site is a very important next step. If you've never had a web site created before, you will find that there is quite a lot to consider if you want your site to be successful, and you may have to do a bit of homework to find the right person for you.
Regardless of the type of site you want, to be successful, your site will need to do, at least, these 3 things:
3.Get good positioning on the search engines
In achieving this goal, there's good news and bad news.
The bad news is that there are all kinds of designers out there, offering all kinds of services, and prices are pretty much across the board. The good news is that there are some simple points you can follow to help make this process easier.
Since there are so many different companies offering web design, you might start by making a list of what your specific needs are. Every site is unique so it's a good idea to know what you need before you start calling around or sending in estimate forms.
Also, write down a couple of URLs of sites that you like. Or maybe you've seen a specific feature on another site that you would like to incorporate into your own site. Having a rough idea of the kind of site you're looking for will help you find the right designer for your project.
Possibly you have a couple of designers you are interested in. But how do you know for sure? There are a few specific things that you should be aware of when picking your designer.
First and foremost, you want to check out their portfolio! This is the body of work that this designer has recently created and it tells a lot about what they offer. All web designers should have an online portfolio that you can easily access.
The number one mistake that most first time web site owners make is that they don't know what to do with their site after it's designed. It is very possible to have a beautiful site designed for you and no one ever sees it.
A good designer will not only help you create a professional looking site, they will also ensure that your site gets a good ranking with the search engines so that your site can be easily found online. Make sure that your designer will optimize your site for the search engines and submit it to the major search engines.
Lastly, when you are talking to potential designers, it should be someone you seem compatible with. Does the designer seem friendly and are they willing to answer all of your questions? Do they respond promptly to your emails and/or phone calls? Basically, is this someone you "click" with?
You need someone who is willing to answer any questions and keep you up-to-date on the status of your web design. A good designer will keep in touch with you every few days, at least. You don't want to get down to the final days of creating the site only to find out you don't like it!
Most designers will have testimonials from previous clients on their web site. It's a good idea to see what their customers are saying about their services, and again, calling one or two clients regarding this web designer's services is a really good idea.
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